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Diamond Dogs Unite
Integrated Interactive Marketing Campaign
Objective
Create a world caliber campaign to generate excitement around the upcoming fourth and final season of Ted Lasso utilizing both IRL and URL tactics.

Deliverables
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Print / OOH
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Social Media (Instagram)
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Microsite
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30 second Web Teaser Ad
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Merch
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Influencer PR / Fan Box
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Guerilla
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Pop-up
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AR Filter (Snapchat)
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Email
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Case Video


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